Vowell’s Marketplace is a Louisville, Mississippi based supermarket chain with 19 locations across Mississippi and Alabama. Since its first store in 1945, Vowell’s has remained committed to providing great food and a great shopping experience. Under the leadership Todd Vowell, the third generation of the Vowell family to run the business, Vowell’s Marketplace has spent the past five years upgrading current stores as well as branching out into new markets.
In December 2013, Crescent Growth Capital worked with Vowell’s Marketplace and Enhanced Capital to close and fund a $6MM Alabama State QEI to fund the acquisition and construction of a new grocery store on East South Boulevard in Montgomery, AL. The new Vowell’s Marketplace store will not only bring back to commerce a long-vacant building, but it will also provide a first-rate grocery option in a USDA-designated Food Desert. Food Deserts are defined by a combination of low median family income and little or no access to fresh, healthy and affordable food. These areas typically offer only fast food chains and convenience stores and are therefore in desperate need of healthier alternatives.
The new Vowell’s Marketplace will offer a full-service grocery store that has long been missing from this neighborhood. This store will offer customers the “destination” meat department Vowell’s has become known for, as well as full produce, dairy-deli, frozen and seafood departments, with competitive prices and superior customer service.